Elizabeth has just been named project leader on a research project about perceptions of bar soap and body wash.To gain background information,Elizabeth searched for articles about consumer responses to body cleansing products using the InfoSearch database.In this situation,Elizabeth relied on ____ data.
A) news
B) reference
C) secondary
D) primary
E) pilot

Question

Quizplus · Accepted Answer

Elizabeth relied on secondary data, which refers to data that has been collected and analyzed by someone else, rather than being collected firsthand by Elizabeth. In this case, the articles about consumer responses to body cleansing products were already published and available in the InfoSearch database for Elizabeth to access.

Elizabeth Has Just Been Named Project Leader on a Research