One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches.This is an example of a(n)_____.
A) behavioral issues
B) performance considerations
C) attitudinal issues
D) measurement issues
E) managerial considerations

Question

Quizplus · Accepted Answer

The question is about the attitude or perception of customers towards the service quality of different bank branches. Therefore, it falls under attitudinal issues.

One of the Investigative Questions Identified in the BankChoice Project