Most marketers develop an international media by formulating individual national plans first.

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Most marketers develop an international media plan by first formulating individual national plans for each country or region they want to target. By tailoring the marketing approach to each market's unique cultural, economic, and regulatory environment, they can maximize their chances of success and avoid costly mistakes. Once the national plans are in place, they can be integrated into a cohesive global strategy that takes into account the brand's overall positioning, messaging, and goals.

Most Marketers Develop an International Media by Formulating Individual National