The term frequency refers to the intensity of a media schedule based on repeated exposures to a medium or the program.

Question

Quizplus · Accepted Answer

The statement is true. Frequency refers to the number of times an audience member is exposed to a particular media schedule or program. It measures how often an advertisement or message is presented to the target audience. A high frequency means that the message is repeated several times, increasing the likelihood of it being noticed and remembered by the audience.

The Term Frequency Refers to the Intensity of a Media