Emotionally-oriented creative messages are best communicated by pulsing the message at irregular intervals.
Correct Answer:
Verified
Q5: Media objectives translate the advertising strategy into
Q7: The media plan is influenced by the
Q8: The purpose of media planning is to
Q9: The cost of reaching target audiences is
Q10: The term frequency refers to the intensity
Q11: Heroes-a television program,popular music countdown shows on
Q13: Companies practicing integrated marketing communications should be
Q14: Pulsing schedule mixes continuous and flighting strategies.
Q15: Media planners refer to the duration of
Q16: Development of a media plan requires an
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