Sixty percent of the total target market heard the radio spots for a title-loan company,at least once during a four-week period.The average frequency of the advertisement was four.Calculate the gross rating points.

Name: Sixty percent of the total target market heard the radio spots for a title-loan company,at least once during a four-week period.The average frequency of the advertisement was four.Calculate the gross rating points.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

{60 * 4 (Reach * Frequency)}. See also Exhibit 9-8.

Sixty Percent of the Total Target Market Heard the Radio