Hardcastle Furniture is a retailer of fine leather sofas,chairs,and ottomans.It bought advertising time on radio station WKDA.Four thousand different listeners heard its radio spots six times during a four-week period,and another 2,000 heard the commercial three times during the same four-week period.Calculate the average frequency.
A) 1
B) 2
C) 5
D) 6
E) 9
Correct Answer:
Verified
Q38: Sixty percent of the total target market
Q39: Advertisers using the IMC planning model start
Q40: The two major components of media objectives
Q41: _ refers to the number of different
Q42: Most studies of the _ indicate that
Q44: The concept of _ is based on
Q45: Advertisers define frequency as the:
A) number of
Q46: The _ of an ad is defined
Q47: The brand development index is:
A) another way
Q48: According to the advertising response curve:
A) incremental
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