_____ refers to the length of time an advertising message or campaign will run over a given period of time.

Question

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Continuity refers to the duration or length of time a marketing campaign will run, which can be determined by factors such as budget, marketing objectives, and the product or service being promoted. Frequency refers to the number of times an advertisement is shown to a target audience, effective reach measures the percentage of potential customers exposed to a message who are likely to respond to it, and medium delivery power and medium value are not relevant to the concept of continuity.

_____ Refers to the Length of Time an Advertising Message