If a fast-food restaurant calculated that consumers must be exposed to a radio message for its new dipping sauces for its buffalo wings four times on an average before they make a decision about whether to try the new product,the restaurant would have calculated:

Question

Quizplus · Accepted Answer

The effective frequency of an ad is defined as being the average number of times a person must see or hear a message before it becomes effective.

If a Fast-Food Restaurant Calculated That Consumers Must Be Exposed