Hardcastle Furniture sells fine leather chairs,ottomans,and sofas.To reach its target audience,the owner of the store has decided to advertise in several different media because he believes one medium will not reach all of his potential customers.The retailer is planning to use a(n) _____ approach.
A) targeted media
B) mixed-media
C) mass media
D) marketing mix
E) environmental
Correct Answer:
Verified
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