Black Hills Distributing has just completed a detailed,factual study of the distribution company's current situation and how it got there.Its next step in the development of its marketing plan is to:

Question

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After completing a study of the current situation, the next step in developing a marketing plan would be to determine specific marketing objectives. This step will help set goals and guide decision-making for the rest of the plan. Choices A, C, D, and E are all important steps in developing a marketing plan but should come after determining specific marketing objectives.

Black Hills Distributing Has Just Completed a Detailed,factual Study of the Distribution