Which of the following is a principle of a guerilla marketing warfare?
A) Participate only if you are a market leader.
B) Use surprise. Too much research often wastes precious time.
C) Be prepared to "bug out" at a moment's notice.
D) Introduce new products and services before the competition does.
E) Launch the attack on as narrow a front as possible, preferably with single products.
Correct Answer:
Verified
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