While other Florida cities are trying to prevent college students from invading their beaches,the Panama City Beach Convention & Visitors Bureau is tempting college students from the U.S.and Canada to hit its beaches for Spring Break 2006.It is positioning itself as the spring break destination for U.S.college students.What approach to positioning is being used in this example?

Question

Quizplus · Accepted Answer

Its positioning strategy is designed in terms of the consumers who will visit the beach area.

While Other Florida Cities Are Trying to Prevent College Students