_____ determine the specific short-term actions to be taken,internally and externally,by whom,and when.

Question

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Marketing tactics are the specific short-term actions to be taken to achieve the marketing objectives. These actions include decisions related to product, price, promotion, and distribution, and they need to be determined by whom and when to undertake them, both internally and externally. Corporate objectives, environmental objectives, organizational structures, and strategic postures are all important components of a company's strategy, but they do not determine specific short-term actions as marketing tactics do.

_____ Determine the Specific Short-Term Actions to Be Taken,internally and Externally,by