_____ involves creating,maintaining,and enhancing long-term relationships with customers and other stakeholders that result in exchanges of information and other items of mutual value.

Question

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Relationship marketing involves building and maintaining long-term relationships with customers and stakeholders through exchanges of information and mutual value. This approach focuses on building brand loyalty, customer retention, and customer satisfaction, rather than just making one-time transactions.

_____ Involves Creating,maintaining,and Enhancing Long-Term Relationships with Customers and Other