When used to determine how to allocate funds for advertising,the _____ method has three steps: defining objectives,determining strategy,and estimating costs.

Question

Quizplus · Accepted Answer

The objective/task method is considered the best choice for allocating funds for advertising because it breaks down the process into three steps: defining objectives, determining strategy, and estimating costs. This method allows marketers to closely align their advertising goals with their overall business objectives, and enables them to create a clear plan of action for achieving those goals. By breaking down the process into smaller, more manageable steps, the objective/task method allows advertisers to achieve greater precision in their allocation of funds, leading to more effective campaigns overall.

When Used to Determine How to Allocate Funds for Advertising,the