Which of the following statements about the objective/task method for allocating advertising expenditures is true?
A) It is often difficult to determine in advance the amount of money needed to reach a specific goal.
B) It is inadaptable to changing market conditions and cannot be altered.
C) It assumes that marketing activities result in demand.
D) It considers marketing to be an advertising tool to generate sales.
E) It permits quick and ready measurement of the success of an ad campaign.
Correct Answer:
Verified
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