A research using the projective technique might ask,"What kind of cook would use Duncan Hines cake mixes?"
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Q12: Pretesting and posttesting are categories of advertising
Q13: The U.S.Census would provide a health care
Q14: Standardization is important in global advertising research.
Q15: In clutter tests,commercials that are being tested
Q16: The halo effect is a problem for
Q18: One of the problems with primary data
Q19: Advertising research strategy replaces positioning strategy in
Q20: In the observation method,researchers monitor people's actions.
Q21: All of the following are elements of
Q22: Which of the following is NOT one
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