Which of the following is NOT one of the purposes for which advertisers use advertising research?
A) Target marketing
B) Pretesting of ads
C) Creative concept research
D) Posttesting of ads
E) Advertising strategy research
Correct Answer:
Verified
Q17: A research using the projective technique might
Q18: One of the problems with primary data
Q19: Advertising research strategy replaces positioning strategy in
Q20: In the observation method,researchers monitor people's actions.
Q21: All of the following are elements of
Q23: The Harvard School of Public Health College
Q24: In advertising terminology,television programs like Monk,Lost,Deal or
Q25: Advertisers use pretesting to help make decisions
Q26: Which of the following is an example
Q27: Secondary data is most important during which
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