An MIS is a:
A) set of procedures designed to generate information for making marketing decisions.
B) process used to make sure that none of the steps in the research process is ignored.
C) hierarchical chart for categorizing the relevance of different types of data.
D) process used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
E) set procedures used for gathering information and converting it into secondary data.
Correct Answer:
Verified
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Q25: Advertisers use pretesting to help make decisions
Q26: Which of the following is an example
Q27: Secondary data is most important during which
Q28: To increase the likelihood of preparing the
Q30: If an Internet advertiser were to subscribe
Q31: The process of benefit testing helps make
Q32: The first step in the research process
Q33: There are very few studies that use
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