If an Internet advertiser were to subscribe to Nielsen-NetRatings,it would receive information about the Web surfing habits of various demographic groups.This would be an example of:
A) proliferation research.
B) recall testing.
C) inquiry testing.
D) advertising concept testing.
E) media research.

Question

Quizplus · Accepted Answer

To develop media strategies, select media vehicles, and evaluate their results, advertisers use a subset of advertising research called media research.

If an Internet Advertiser Were to Subscribe to Nielsen-NetRatings,it Would