_____ provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs.
A) Pretesting
B) Perceptual meaning study
C) Portfolio test
D) Ad tracking
E) Sales experiment

Question

Quizplus · Accepted Answer

Ad tracking is used to evaluate the effectiveness of an individual ad or an entire ad campaign after it runs. It provides useful guidelines for future advertising by tracking media placement and monitoring consumer response to the ad or campaign.

_____ Provides the Advertiser with Useful Guidelines for Future Advertising