Which of the following techniques is used to uncover the information needed for developing and/or evaluating advertising strategies,individual ads,and whole advertising campaigns?
A) Behavioral research
B) Ethnographic research
C) Marketing research
D) Advertising research
E) Ad testing

Question

Quizplus · Accepted Answer

Advertising research specifically focuses on uncovering the information needed for developing and/or evaluating advertising strategies, individual ads, and whole advertising campaigns. Behavioral research and ethnographic research may be relevant but are not specific to advertising. Marketing research is a broader term that may encompass advertising research, but also includes other types of research such as market analysis and consumer behavior research. Ad testing is a specific type of advertising research, but may not capture the full scope of information needed for developing and evaluating advertising strategies and campaigns.

Which of the Following Techniques Is Used to Uncover the Information