Coca-Cola tested a coffee-flavored cola,using the brand name Blak.To gain insight into how consumers feel about such a product,what type of research should Coke have used?
A) Observational research.
B) The experimental method.
C) Nonprobability sampling.
D) Qualitative research.
E) Mail surveys.

Question

Quizplus · Accepted Answer

To get a general impression of the market, the consumer, or the product, advertisers typically start with qualitative research.

Coca-Cola Tested a Coffee-Flavored Cola,using the Brand Name Blak