A trade association for the advancement of ultraviolet technology brought in a group of consumers to discuss the issues associated with the safe adoption of UV technology in a range of industries including automotive,fresh produce,and household products.A trained moderator led the group's unstructured discussions and guided the participants to revealing their true feelings about the use of ultraviolet technology.This is an example of which of the following research techniques?

Question

Quizplus · Accepted Answer

In a focus group, a company will invite 6 or more people typical of the target market to a group session to discuss the product.

A Trade Association for the Advancement of Ultraviolet Technology Brought