Booklets,catalogs,brochures,sales kits,and annual reports can be called bilateral materials.
Correct Answer:
Verified
Q18: Demographic segmentation would most likely be used
Q19: By using behavioristic segmentation,marketers know people traditionally
Q20: Advertising is called mass or nonpersonal selling.
Q21: The ad for a brand's products reads,"Filling
Q22: Many people give fine chocolates as Christmas
Q24: Cell phone companies spend many advertising dollars
Q25: According to the text,market segmentation is a
Q26: Free samples and premiums belong to the
Q27: Through marketing research,an insurance company discovered that
Q28: Telemarketing is a direct-marketing technique.
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