Through marketing research,an insurance company discovered that about 40 percent of its sales were initiated by current customers rather than company insurance agents.With this knowledge it used what kind of behavioristic segmentation variable to segment its market into policy holders and nonpolicy holders?

Question

Quizplus · Accepted Answer

User status has to do with how often the members of a market segment use a product.

Through Marketing Research,an Insurance Company Discovered That About 40 Percent