The Ad for a Brand's Products Reads,"Filling Your Kitchen with Delicious

The ad for a brand's products reads,"Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation." It would seem that the manufacturer of these products is using:

A) demographic segmentation.
B) benefit segmentation.
C) temporal segmentation.
D) psychographic positioning.
E) lifestyle segmentation.