While other Florida cities are trying to prevent college students from invading their beaches,the Panama City Beach Convention & Visitors Bureau is tempting college students from the U.S.and Canada to hit its beaches for Spring Break 2006.What segmentation variables are most obviously being used in this strategy?
A) Usage rate and user status
B) Psychographics and positioning
C) Purchase occasion and demographics
D) Loyalty status and region
E) Readiness stage and geographics

Question

Quizplus · Accepted Answer

Panama City is inviting students during their spring break at a time when family attendance is lower. The strategy reveals a common purchase occasion.

While Other Florida Cities Are Trying to Prevent College Students