Which of the following is an example of a variable used in demographic segmentation?
A) Population density
B) Personality
C) Purchase occasion
D) Usage rate
E) Income

Question

Quizplus · Accepted Answer

Income is an example of a variable used in demographic segmentation, as it is based on characteristics such as age, gender, education, occupation, and income level. Demographic segmentation helps companies understand their target market's characteristics and develop products and marketing strategies that appeal to their needs and preferences.

Which of the Following Is an Example of a Variable