Purchase decisions in the business market are often made on the basis of _____; business marketers should emphasize these issues in their promotional appeals.
A) product demonstrations
B) quantity
C) product image
D) relationship with the retailer
E) product price

Question

Quizplus · Accepted Answer

Product price is often a key factor in business purchasing decisions, as businesses are looking to get the best value for their money.

Purchase Decisions in the Business Market Are Often Made on the Basis