Which of the following statements about the target marketing process is true?
A) The target marketing process will determine the content, look, and feel of a company's advertising.
B) The first step in the target marketing process is to develop primary demand in a target market.
C) To perform the target marketing process correctly, an advertiser must select one and only one target market.
D) From the view of a marketer, the target marketing process begins with the setting of the advertising budget.
E) The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential and which can be the most successfully penetrated.

Question

Quizplus · Accepted Answer

The target marketing process typically involves segmenting the market, targeting specific segments that offer the greatest profit potential, and then positioning the brand in those segments. Therefore, the first step is to assess which of the newly created segments offer the greatest profit potential and which can be the most successfully penetrated. The target marketing process does not determine the content, look, and feel of a company's advertising (A). Developing primary demand is part of the broader marketing process (B). An advertiser may select multiple target markets to reach (C). The setting of the advertising budget is part of the broader marketing process, not specifically the target marketing process (D).

Which of the Following Statements About the Target Marketing Process