Think about the Elaboration Likelihood Model.Which of the following purchases would be most likely to involve the peripheral route to persuasion?
A) A wedding dress
B) A Caribbean cruise
C) A can of soda
D) A car seat for a new baby
E) Membership in an exclusive country club

Question

Quizplus · Accepted Answer

In the peripheral route to persuasion, consumers are more likely to be dealing with products with which they have low involvement.

Think About the Elaboration Likelihood Model