Consumers' evoked sets are:
A) those members of the buyer's family who must be considered when a product is selected for purchase.
B) the combination of products that consumers finally select for their use.
C) the alternatives that consumers evaluate before making purchase decisions.
D) the environments that affect the decision-making process.
E) the relevant reference group(s)for a particular purchase.

Question

Quizplus · Accepted Answer

Consumers' evoked sets refer to the alternatives (brands, products, services) that consumers consider and evaluate before making a purchase decision. It is a part of the consumer's decision-making process where they narrow down their options to a few preferred alternatives.

Consumers' Evoked Sets Are