A basketball player as a spokesperson for underwear would be an example of a(n)_____ for the underwear manufacturer's target market consisting of young males.
A) opinion leader
B) referential leader
C) innovator
D) laggard
E) encoder source

Question

Quizplus · Accepted Answer

An opinion leader is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity.

A Basketball Player as a Spokesperson for Underwear Would Be