Paula always drinks soda with her meals.If the restaurant where she is eating does not carry the soda products she likes,she refuses to eat there and goes to another restaurant that does sell what she wants.Paula has a strong degree of:
A) selective retention.
B) brand loyalty.
C) brand tolerance.
D) selective exposure.
E) cognitive dissonance.

Question

Quizplus · Accepted Answer

Brand loyalty is the consumer's conscious or unconscious decision, expressed through interest or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, quality, or relationship at the right price.

Paula Always Drinks Soda with Her Meals