_____ is an individual's openness or curiosity about a brand.
A) Brand loyalty
B) Brand disparity
C) Brand interest
D) Brand dissonance
E) Evaluative criteria

Question

Quizplus · Accepted Answer

Brand interest refers to an individual's openness or curiosity about a brand, whereas brand loyalty refers to the degree to which a customer consistently purchases a certain brand over others, brand disparity refers to inconsistencies between a brand's positioning and its actual product or customer experience, brand dissonance refers to a discrepancy between a customer's beliefs and their behavior in purchasing a product, and evaluative criteria are the attributes a customer uses to evaluate different brands or products.

_____ Is an Individual's Openness or Curiosity About a Brand