Every Monday,Mary stops at a local florist to purchase fresh-cut flowers for her desk; Mary chooses either lilies or tulips.She considers only these two options when selecting her flowers.For Mary,the two kinds of flowers are a(n):
A) evaluated set.
B) evoked set.
C) brand interest.
D) informational motives.
E) alternative list.

Question

Quizplus · Accepted Answer

An evoked set is the alternatives that consumers evaluate before making decisions.

Every Monday,Mary Stops at a Local Florist to Purchase Fresh-Cut