To establish an evoked set,consumers must:
A) have brand loyalty.
B) establish evaluative criteria.
C) have transformational motive.
D) avoid postpurchase evaluation.
E) experience cognitive dissonance.

Question

Quizplus · Accepted Answer

To establish an evoked set, consumers must establish evaluative criteria, which means they have a clear understanding of what factors are important to them when making a purchasing decision. This allows them to narrow down their choices and create a list of brands that meet their criteria. The other options - brand loyalty, transformational motive, avoiding postpurchase evaluation, and experiencing cognitive dissonance - do not necessarily contribute to the establishment of an evoked set.

To Establish an Evoked Set,consumers Must