Assume that a clothing company sends a ready-made advertisement to a regional magazine published in Alabama,and the magazine publisher inserts the name,address,and phone number of a local department store chain that carries the bed linens,glassware,and dinnerware into the ad.The clothing company pays 75 percent of the cost of running the ad.The department store pays the other 25 percent.This is an example of:

Question

Quizplus · Accepted Answer

Wholesalers, manufacturers, and trade associations often provide local advertisers with ready-made advertising materials and cooperative advertising programs where the costs are shared.

Assume That a Clothing Company Sends a Ready-Made Advertisement to a Regional