A speculative presentation:
A) is a method used to ensure the media commission is the full 15 percent.
B) refers to the trend of charging for agency services that were once free.
C) is a presentation prepared by an agency to demonstrate its capabilities to a prospect.
D) is a generic presentation that can be used by local advertisers in different geographical regions.
E) is a presentation developed to prevent missed deadlines.

Question

Quizplus · Accepted Answer

A speculative presentation is a presentation prepared by an agency to demonstrate its capabilities to a prospect. It is usually done without guarantee of payment or contract, and serves as a way for the agency to showcase their creative and strategic abilities in hopes of winning new business. Choices A, B, D, and E are not accurate descriptions of a speculative presentation.

A Speculative Presentation