Some advertisers ask for or imply that they want to see what the agency will do before they sign on.The agencies must create a:
A) speculative presentation.
B) provisional showing.
C) portfolio of previous ad campaigns.
D) storyboard.
E) three-dimensional advertising plan.

Question

Quizplus · Accepted Answer

A speculative presentation is a type of pitch where the agency creates an entire campaign for the potential client to review and consider before signing on. This allows the client to see what the agency is capable of and make a more informed decision.

Some Advertisers Ask for or Imply That They Want to See