In advertising,a retainer is:
A) the same as a straight fee.
B) a commission that is paid on a monthly rate.
C) a form of markup paid by nonprofit organizations.
D) the cost for reserving TV and radio time.
E) the commission paid to media-buying services.

Question

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The Answer of In advertising,a retainer is:
A) the same as a straight fee.
B) a commission that is paid on a monthly rate.
C) a form of markup paid by nonprofit organizations.
D) the cost for reserving TV and radio time.
E) the commission paid to media-buying services.

In Advertising,a Retainer Is