The many factors that affect the client-agency relationship can best be grouped into the following categories:
A) chemistry, conduct, communication, and changes.
B) planning, motivating, organizing, and controlling.
C) market, media, motivation, and message.
D) price, product, placement, and presentation.
E) creativity, independence, location, and size.

Question

Quizplus · Accepted Answer

Many forces influence the client/agency relationship. Generally, they can be grouped into the four Cs: chemistry, communication, conduct, and changes.

The Many Factors That Affect the Client-Agency Relationship Can Best