Which of the following statements is true about a speculative presentation?
A) It is a method used to ensure the media commission is the full 15 percent.
B) It refers to the trend of charging for agency services that were once free.
C) It is a presentation prepared by an agency to demonstrate its capabilities to a prospect.
D) It is a generic presentation that can be used by local advertisers in different geographical regions.
E) It is a presentation developed to prevent missed deadlines.

Question

Quizplus · Accepted Answer

Some advertisers ask for or imply that they want a speculative presentation, meaning they want to see what the agency will do before they sign on.

Which of the Following Statements Is True About a Speculative