_____ is a process by which marketers search for unique groups of people whose needs could be addressed through more specialized products.

Question

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Market segmentation is the process of dividing a larger market into smaller groups (segments) based on common needs or characteristics. By doing this, marketers can tailor their products, services, and marketing efforts to better meet the specific needs and preferences of each segment, leading to more effective targeting and potentially higher profits.

_____ Is a Process by Which Marketers Search for Unique