What Started as the Internal Manifestation of a Company's Mission

What started as the internal manifestation of a company's mission statement--a set of core values that includes being a faith-based company--has turned into marketing to "faithful" consumers,with the beef,chicken and pork marketer recently offering free prayer books with mealtime words of thanks expressed across different beliefs.By being consistent in both what it says and what it does,this company is engaged in:

A) transactional exchange.
B) charismatic marketing.
C) relationship marketing.
D) promotional marketing.
E) isolated marketing.