In an effort to do a better job of _____,companies are now learning that they must be consistent in both what they say and what they do.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term, mutually beneficial relationships between a company and its customers. In order to do this successfully, companies must consistently deliver on their promises and commitments. This requires both consistent messaging and consistent actions. Transactional exchange and promotional marketing are centered more around short-term transactions and may not require the same level of consistency in messaging and actions. Charismatic marketing and isolated marketing are not commonly used marketing strategies.

In an Effort to Do a Better Job of _____,Companies