In the late 1980s and early 1990s,a growing affluence and sophistication of the consuming public characterized the marketing world of this time period.This trend was led by:

Question

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Baby boomers, born between 1946 and 1964, were reaching their peak earning and spending years during the late 1980s and early 1990s, leading to increased affluence and sophistication in the market.

In the Late 1980s and Early 1990s,a Growing Affluence and Sophistication