What are the two primary forms of personal selling?

Question

Quizplus · Accepted Answer

Person-to-person and group sales are the two primary forms of personal selling. Person-to-person involves selling to an individual consumer or business client, while group sales involve presenting to a group of potential customers. Impersonal sales and dealer loader are not forms of personal selling. Rebates and contests are promotional tools, not forms of personal selling. Internet and television are not personal selling channels, and order-taker and order-filler are subtypes of personal selling.

What Are the Two Primary Forms of Personal Selling